SIBA General Privacy Notice

United States

Last Updated: December 2024

This Privacy Notice sets out how we at Siba (including but not limited to Siba corporate entities, Siba Huddle, and Siba branded products) use, disclose, and protect the personal information that we collect from or about you as a visitor to our websites or a consumer of our products or services, or other instances where this Privacy Notice is provided to you. We respect your privacy and are committed to protecting your personal information.

Before submitting personal information to us or using our websites, please review this Privacy Notice carefully. Siba may supplement this Privacy Notice depending on which products or service you use or where you live. If you are a resident of California, Colorado, Connecticut, Virginia, or Utah, please review your additional state-specific information below. If you are located outside the United States or Puerto Rico, please review the applicable Privacy Notice for your jurisdiction.


What personal information do we collect about you?

We collect information that is personal to you and can be used to identify you. The types of personal information that we collect depend on your interactions with us. Over the last 12 months, we may have collected personal information that generally fall into the following categories:

Identifiers, such as your name, alias, postal address, telephone number, unique personal identifier, online identifier, your written or digital signature, device ID, internet protocol (IP) address, email address, account name, or other similar identifiers as well as demographic information such your country of residence.

Information contained in our customer records, such as your residence and other demographic data, information you submitted to complete purchases on one of our websites (credit card information or other bank/payment information).

Characteristics of protected classification, such as your race, gender, age, nationality, physical or mental disability, religion, date of birth, income, and family size.

Commercial information, such as information regarding products or services you purchased, obtained, or considered, and your feedback, reviews and/or testimonials about such products or services.

Biometric information, such as your face, iris or retina imagery, fingerprint, voice recordings and sleep, health, or exercise data that contain identifying information.

Internet or other electronic network activity information, such as your browsing history, search history, and information regarding your interaction with an internet website, application, or advertisement.

Geolocation data, such as geographic location information about a particular individual or device.

Audio, electronic, visual, thermal, olfactory, or similar information, such as a recording of a customer service call or profile photograph.

Sensitive information is a type of personal information that may be afforded special protections under privacy laws. Examples of the sensitive information we may collect include information about your medical history, mental or physical condition, medical treatment, social security number, driver’s license number, and passport number.

Cookies and other technologies

Our websites and mobile applications may use technology called “cookies”, web beacons, pixels, and similar technologies. A cookie is a small text file that is placed on your hard disk by a server. Cookies and similar technologies allow our websites and mobile applications to load content, remember your preferences, keep you signed into your account, save your shopping cart, and provide a more personalized experience. They also let us generate information about website traffic and trends, and to verify your viewing and/or receipt of communications.

You can choose to accept or decline cookies by configuring your browser settings. If you choose to decline cookies, you may not be able to fully experience the interactive features of our websites or any other websites that you visit.

We use third-party analytics. We use automated applications to evaluate usage of our website, such as Google Analytics, a web analytics service provided by Google, Inc. We may also use other analytic means to evaluate our websites and services. We use these tools to help us improve the websites, performance and user experiences. Google Analytics uses cookies to analyze use patterns and may collect information about your use of the website, including your IP address. More information on Google Analytics can be found here: www.google.com/policies/privacy/partners/. If you would like to opt-out of having your data used by Google Analytics, please use the Google Analytics opt-out available here: https://tools.google.com/dlpage/gaoptout/.

We show targeted ads. Our websites and mobile applications may from time to time provide links to or embed third party websites or content. Our advertising partners may collect information about your use of our websites and apps through cookies, web beacons, and similar technologies to display advertisements that are tailored to your interests on other websites and services. Some of these advertising partners may participate in an industry organization that offers users an opportunity to opt out of ad targeting. We are not responsible for the privacy practices of these third parties. Some of these companies are members of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA), both of which offer a single location to opt out of ad targeting from member companies. To learn more, please visit the NAI website or the DAA website. You may download the AppChoices app at www.aboutads.info/appchoices to opt out in mobile apps. Due to the differences between using apps and websites on mobile devices, you also should check the settings for your apps and device to opt out.

We respond to “Do Not Track” signals and global privacy controls. We take steps to honor your preferences communicated through Do Not Track signals and other global privacy controls. For information about global privacy controls visit https://globalprivacycontrol.org/.

How do we protect your personal information?

We have implemented reasonable safeguards designed to protect your information from loss, misuse, alteration or destruction. We also take reasonable steps designed to ensure that third parties who work with us agree to protect the personal information.

The transmission of information via the Internet or a mobile phone network connection may not be completely secure, and you understand that we cannot guarantee the security of the personal information you transmit to us. You are fully responsible for taking precautions and providing security measures best suited for your interactions with us and your intended use of our products and services. Please be careful whenever sending personal information to us via e-mail. E-mail is not always a secure means of transferring information.

Third party links

From time to time, we may provide links to websites or mobile applications that are not owned or controlled by us. Except as described above regarding service providers, we do not control what information third parties track or collect. Any access to and use of such third-party websites and services is not governed by this Privacy Notice but instead is governed by the privacy policies of those third parties. We are not responsible for the information practices of such third parties.

How do we disclose your personal information?

We disclose your personal information within SIBA and outside of SIBA to manage our business and our relationship with you, to provide advertising, to conduct research, and to the extent necessary to follow laws and regulations. We describe these purposes for disclosure in more detail below, as well as the categories of personal information we disclose and to whom we disclose it.

(1) To our service providers who help us operate and manage our business and our relationship with you. Our service providers provide the following services to us: internet, operating systems, platforms, and other IT services; joint marketing services; advertising and data analytics; social networking; and clinical studies and market research services. It is our practice to prohibit our service providers from using or disclosing your personal information for any purpose other than providing services to us.

 

(2) To SIBA companies and our affiliates for the following purposes: to manage our relationship with you; to operate our business and websites properly; and to protect the health and safety of our personnel, clients, guests, and the general public. Please contact us if you would like a list of our affiliates.

 

(3) To local or foreign regulators, or government and law enforcement authorities for the following purposes: when we have a legal obligation to do so; to enforce our terms and conditions; to protect our rights, privacy, safety or property, and/or those of our affiliates, you or others; and for other legal reasons.

 

(4) In connection with a sale or business transaction, such as a merger, consolidation, change in control, joint venture, assignment, transfer of assets, reorganization, or liquidation of our company, for the following purposes: to comply with our contractual requirements; to comply with our legal, regulatory and risk management obligations; and to establish, exercise and/or defend legal claims.

 

We may also disclose your personal information to third parties pursuant to your consent or when you direct us to. For example, when we offer special co-branded products/services with a named partner; if you participate in a market research study or trial; or, if we ask to publish a product testimonial you have submitted.

We may share personal information for the purposes of providing targeted and cross-context behavioral advertising. We do not knowingly sell or share for targeted advertising purposes personal information about children under 16 years old.

SIBA does not sell your personal information to third parties for monetary consideration.  However, some U.S. state laws broadly define “sale” as sharing data for other than monetary consideration.  For example, SIBA’s targeted advertising activities and the sharing of personal information with advertising vendors for such purposes might be asserted as a “sale” under some state laws.  Such sharing or “sale” by SIBA with any third party is conducted pursuant to a written contract that includes privacy, security, and confidentiality provisions.  SIBA provides you the power to control any sharing, “sale” or use of your data for such purposes (including an explicit “opt-out”) through our “do not share/process/sell” options in the Privacy Preference Centre.